My first professional gig.
It started as frustration. Growing up, career counselling around me always felt… mechanical. Most advice was about what was trending, what paid well, and what the market needed next. Rarely about me. Or aptitude. Or emotional readiness. Or the realities of someone’s life. When I looked deeper, I realized this wasn’t just my experience, but a majority. The gap I couldn’t ignore. Career counselling had become job-market oriented, not individual-oriented. Students were being pushed toward outcomes rather than understanding.
I spoke about this with my high-school tutors. One of them was already thinking about building something that helped students beyond classrooms. Career guidance naturally became that intersection.That’s how the idea of building a new-age counselling platform began. Science-backed. Emotionally intelligent. Designed for this generation, not a system built decades ago.
I was brought in to give my perspective, insights for each department, with a focus on the creative branding and marketing. Helping shape how this should feel for students—not just how it should function. Here's what I did.
